Putting a New Spin on Advertising: The California Report

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Putting a New Spin on Advertising

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Photo: Nicole Ely

In this age of pop-up ads and sales pitches texted to your cell phone, cardboard signs held on sidewalks by human hands seem like a throw back to a bygone era. And yet, changes are afoot in the world of sign holders. Reporter: Scott Pham

The Art of Sign Spinning

See Nico and Raff go head to head at the sign-spinning competition.
Watch (at YouTube.com)

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