Saving Energy by Keeping Up With the Joneses

Enlarge

Getty Images

Insulate the attic, replace the light bulbs, unplug electronics when not in use -- there's no shortage of advice out there for consumers who want to shrink their home energy footprint. Much of it never gets put into use. Some of the state's biggest utilities are trying a new strategy known as "energy envy." Reporter: Krissy Clark

• More: War of Watts - from KQED's Climate Watch blog